You're still the only real salesperson.
Growth depends on the founder instead of a repeatable system.
FRANCHISE BUSINESSES. REAL GROWTH.
We build growth engines
for franchise businesses.
Strategy, experienced leadership, and hands-on execution to help franchise businesses build, scale, and grow.
PRACTICAL STRATEGY
Real-world experience
PROVEN EXPERTISE
When you need it
MEASURABLE RESULTS
Built for growth
THE CHALLENGE
Growth is harder than it should be.
You have a great concept, real demand and a brand people believe in. So why isn't growth faster?
Leads and franchise inquiries aren't converting.
Marketing creates interest, but it isn't turning into customers or signed agreements.
Your brand isn't attracting the right people.
You're reaching prospects, but not the owners and customers who fuel long-term growth.
Growth has stalled short of the plan.
You've hit a ceiling, and the next stage feels out of reach.
THE WINGMAN GROWTH ENGINE
Four disciplines. One growth engine.
We align sales, marketing, brand and go-to-market into one coordinated engine that drives measurable revenue growth.
Sales
Turn opportunities into revenue with a process that doesn't depend on one person.
Marketing
Create qualified demand and a pipeline you can predict.
Brand Strategy & Building
Give the right people a reason to choose you, and to come back.
Go-to-Market
Launch new locations, territories and offers with a clear plan to win.
Strategy. Execution. Accountability. Not just advice.
MEET THE WINGMAN BRAIN
Meet the Wingman Brain
Explore how Wingman supports both franchisees and franchisors.
THE PEOPLE WHO DO THE WORK
Leaders Who've Built It Before
Get practical advice, hands-on support, and experienced business guidance when you need it. Our Wingman advisors work alongside your team without the commitment of full-time hires.
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Proven Experience. Practical Solutions. No Full-Time Overhead.
Meet the Full TeamFRANCHISE CATEGORIES
The franchise businesses we grow.
We focus on consumer-facing franchise concepts where sales, marketing and brand drive growth.
Fitness, Wellness & Active Lifestyle
Fitness, recovery, wellness, pickleball and active-lifestyle franchise concepts.
Sports, Recreation & Entertainment
Youth sports, recreation, family entertainment and experience-driven franchises.
Retail & Consumer
Athletic apparel, footwear, sporting goods, specialty retail and consumer franchises.
Food, Beverage & Hospitality
Fast-casual, specialty food and beverage, café and hospitality franchise concepts.
Health & Performance Services
Recovery, mobility, physical performance, wellness and related consumer-facing health concepts.
FREE E-BOOK
Before You Franchise, Read This.
Whether you're franchising your business or buying into someone else's, learn what multiplies, good and bad, when one business becomes many.
By Keith Orlean
Former Franchisor | Growth Strategist & Sales Expert
Get Your Free CopyFRANCHISE GROWTH
Where are you in the franchise journey?
Buying the franchise is just the beginning. The franchisor provides the brand, system and operating model. Building and growing the actual business still takes leadership, execution and expertise. That's where Wingman comes in.
Franchise Owner
Own the business without becoming the entire business. Build local demand and a sales process that runs without you in every seat.
- Sales
- Marketing
Multi-Unit Operator
Open and ramp new units faster with a repeatable launch playbook and a clear go-to-market plan for each opening.
- Marketing
- Go-to-Market
Emerging Franchisor
Build the brand, demand and go-to-market engine needed to attract the right franchisees and scale responsibly.
- Brand Strategy & Building
- Sales
- Go-to-Market
ALSO ON THE JOURNEY
Exploring Franchise Ownership
Find the right opportunity with our consulting partner, Next Level Franchise Group.
Growing Franchise System
Keep franchise sales and system-wide marketing growing as you scale.
WINGMAN'S FRANCHISE CONSULTING PARTNER
Next Level helps you find the right opportunity. Wingman helps you build what comes next.
Next Level Franchise Group handles franchise education, evaluation, matching and placement. As you prepare to launch and grow, Wingman provides the Growth Engine and ongoing business-growth resources.
WHY WINGMAN
We've been on the other side of the table.
Keith Orlean has spent more than 40 years building and growing consumer brands, including founding S.P.E.C.S. and later franchising Eye Supply. He understands what it takes to turn a great retail concept into a thriving, multi-unit business.
Our Story“I built, grew and franchised a retail business. I know the challenges, because I've lived them.
The expertise you thought you couldn't afford.
The missing piece between growth and chaos.
HOW IT WORKS
A simple path to real growth.
We meet you where you are and help you move forward with clarity and momentum.
Assess
We take a deep look at your current situation: market position, growth opportunities and key gaps.
Build
We develop a tailored growth plan, align the right expertise and put the systems in place.
Run
We work with you to execute, track progress and adjust to keep growth on course.
BEYOND GROWTH
When growth uncovers another constraint.
As your business grows, new challenges emerge. When they do, we bring in experienced fractional leaders to help you move forward.
Explore Fractional LeadershipOperations
Finance
People and Leadership
Compliance
NOT A FRANCHISE?
Emerging Growth Brands get the same Growth Engine.
Ready to build your growth engine?
Let's start with a conversation. Get a clear view of your opportunities and the steps to accelerate your growth.
PARENT COMPANY
Wingman Growth Advisors
The Growth Engine is a core offering of Wingman Growth Advisors. When your business needs additional expertise, we can bring in our trusted network of fractional leaders across operations, finance, people and compliance.
Learn about Wingman Growth Advisors